Shad Petosky is the co-founder and owner of Puny. Blogs tp ifc lecturer soma, His interactive agency has been around for two and a half years and is comprised of fifteen employees. Their most recent clients include Scholastic, General Mills, Sony BMG, soma supplied, and Yo Gabba Gabba. I sat down with Shad to talk about his experiences, perspectives, and evolution of his industry.
You can follow him and his business on Twitter.
How did you get to this position?
My interests were pretty diverse and I ended up contracting, freelancing a lot, and working at other agencies,
Buying Soma. I wasn't that good of an employee because I always wanted a little bit more; so I created my dream job.
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So, you did mostly interactive jobs?
Yeah, I went to school for programming. It was back when people did the design and development together,
soma cc pill. So I went into agencies and was their entire interactive department for a while.
Do your employees stick to a specialty or do they have multiple areas of expertise?
Buying Soma, We do encourage cross-discipline behavior...We'll find happy accidents. But definitely,
Soma dollara mp3, they all have their strengths. Our programmers are hardcore programmers with computer science and physics degrees...our designers have degrees and then we have people that are sort of the glue that do production and other things.
When you started this business, did you have this space right away?
No,
order soma muscle relaxers. I started a different studio called Big Time Attic that was focused more on storytelling. Mostly graphic novels and animations,
Buying Soma.
How do you stay fresh?
I don't know that anyone would accuse us of being fresh (laughs)...We are looking at everything and sucking things in from all different worlds...There is this idea,
Aura soma los angeles, "Jack of all trades, master of none." It was a criticism for a long time. But now, with media convergence,
aura soma bottle 40, where we see all these different trades and mediums coming together, you really have to have an understanding of the medium and the history behind it.
Where to buy soma, I think our advantage is that we have it. We're working in children's television, cereal brands, we designed 3 restaurants (including Black Sheep)...We always have this new DNA coming in,
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What was your involvement with Black Sheep Restaurant?
Buying Soma, The owner knew he wanted to do a coal fire, New York-style pizza restaurant and we named it...and did the branding. We talked a little bit about interior...We designed and screen printed the table tops, website,
Florida pharmacies cheap soma free shipping, and business cards.
What kind of advice do you have for students?
My advice for students is keep your student loans down...Your number one goal should be coming out of school without a lot of debt burden because that debt will be more detrimental to your creativity and the freedom it requires. The other thing is study craft. I don't know if it really matters what you study,
buy soma online cheap, as long as there is a really powerful, historical,
Soma purchase online, and craft aspect to it. You must create,
Buying Soma. Everyone starts things, but the most difficult thing to do (creatively) is finish.
considering how fast technology changes, soma china, how do you plan to stay malleable?
You don't get to think about that very often, you just "move" and "do." You don't have time to read about some new platform and experiment with it.
Akane soma japanese model, If someone asks us to an iPhone development, the answer is, "Yes, we can do it because we're smart." have we done it,
soma city lyrics. No.
Buying Soma, But we could...We're not gadget freaks, we don't get turned on and redo our identity and business plan every time a new technology comes out, like some other shops. I think we're actually very conservative,
Soma wine, that regard. Maybe not as conservative as a client, despite having a lot of "emerging media" projects.
Do you have to explain the value of micro-sites and interactive to your clients?
We're lucky because the clients that we work with,
xanax soma, Scholastic, General Mills,
Acid rain soma, Jive Records, Sony BMG, Yo Gabba Gabba brand, all get what we do,
soma apartment. We pitch more creative ideas than selling. They already have an understanding of what they want and they see the value in it,
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So you're less concerned with strengthening your client's brand and more concerned with engaging their customers and community?
Yes,
Buy line soma, but by engaging their customers we're (hopefully) strengthening their brand. We're there for a little moment. We're like the brand's prom date.
How does new web play a role in your business, soma a opiate. Specifically real-time web.
Buying Soma, It's pretty bold to say that you're pushing boundaries but we do try. We were doing some augmented reality 2 years ago and we have some interactive TV developments that I've never seen before. (Honestly) I don't know how much any agency is really inventing.
Mario soma, I know a lot of agencies that think they're pioneering everything they do and that's sad...You want to be ground-breaking and pushing things forward, but if you try to coin a phrase for everything you do, you're (probably) going to be an insufferable person.
How do you get most of your business?
It's all word of mouth,
get soma. In two and a half years not a single person has emailed us through our website and gotten us business,
Buying Soma. I think they look at the website if they hear about us. But I don't think we need a website; I'll be
that bold.
Karen soma melkonian, Look at Zeus Jones. I think they are doing some of the smartest work in town and if you look at their website, it's really an aggregator of their social networking stuff.
What kind of media do you like to consume?
Buying Soma, Movies. I watch movies...After I get off of work I usually watch a movie from midnight to 2AM. But I like to make a point saying that you can't be a good creator and consumer at the same time. There has to be some consumption but I'd rather spend my time making things than watching things. I'll read books because my wife loves to read so much and that's something we can do together.
When do you get do turn this job off and stop working?
Never,
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Are you working because you're trying to meet a deadline or because it's just what you do?
It's what I do. I stopped apologizing for trying to be normal in search for the work and life balance...This is what I want to be doing. If you ask me how I spend my free time, this (job) is it. I haven't been on a real vacation in 4 or 5 years.
Buying Soma, Most of my vacations are conventions and other meetings. I just had a baby so that changes things, but when I try to figure out how to spend time with my child, the solution I come up with is giving him an internship.
What are you working on right now?
San Diego Comic-Con is coming up and everyone goes. We're working on so many things. We've got two internal games right now and a couple of client games that are going to be a lot of fun. We're working with Robert Schneider, from Apples and Stereo to do a kid's show for him...I'm also really excited about the Yo Gabba Gabba art gallery show at Pink Hobo,
Buying Soma.
If you had to hire someone next week, what you be looking for. Assume that talent is a given.
I would like to find an assistant in that "Hollywood" kind-of-way. Somebody that works with me but for me. In Minneapolis, there isn't the culture of that. People don't understand what that is. It's not a secretary, I'm looking for a "mini-me" who wants to learn the ropes with the end goal of starting a company and putting me out of business.
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How did you learn interactive?
